Imagine an app that lets you interior design a room, in 3-D, using furniture and products from your favorite retailer. Then, when you are finished with your design, you can go directly to a shopping cart where all the items you selected are ready for purchase.
Although the plan was to create a video MVP, not a functional app, we needed to sketch out complete user flows to make sure we had the concept down solid.
The next step was to make simple wireframes of the main screens we needed for the video. We used SketchUp to create some of the 3D modeling, and it turned out that the SketchUp library contained a number of user-generated on-brand furniture pieces that would be perfect for our video. Other assets we needed were pulled from the retailer's website.
Next we assembled our wireframes and screenshots from SketchUp in Adobe After Effects, and created the video segments.
By using intertitles between segments, we were able to both explain the main features of the virtual product and avoid demonstrating some of the step-by-step functionality of the product. This made the video move along faster and also saved design time.
Click above to play completed video
LeNs was a stand-alone magazine for Nikon camera enthusiasts published on mobile and tablet devices. It published 10 issues on the Apple Newsstand between summer 2013 and spring 2014.
As art director of LeNs, I created the logo, visual design, interaction design, and overall user experience of the product. I also managed and directed other designers who helped on the project from month to month.
LeNs was was an app but content, especially on the iPhone version, was largely implemented with HTML and CSS.
Click to play a promotional video of LeNs.
Cover designs for nationally-distributed monthly magazines and special issues.